PROJECT SCOPE: Television commercials, pre-roll, digital display ads, mobile interstitial ads, billboards, and print ads MY ROLE: Strategy and concept development, art director, graphic designer, print and digital production artist, and agency broadcast producer CREDITS: Strategy and concept development, co-creative director, writer: Laura Powers; Production Company: Fancy Content, Los Angeles; Director: John Mastromonaco; Editor: Tim Moore, Filmworkers Club, Nashville; Music: Joe Johnson, Felt Not Heard, NYC; Photographers: Tamara Reynolds, Nashville and Noel Hendrickson, Vancouver, BC AGENCY: Lewis Communications, Nashville